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A Typical Computer Guru thinks . . .
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The Goal Guru thinks . . .
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This machine is faster, thus better.
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Does this machine keep the secretary waiting?
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This program is very powerful.
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Can the graphic arts department use this program to design better illustrations more quickly?
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How can I teach these people to use these machines?
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How can I find machines that will meet these peoples’ goals with the minimum training cost and time?
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Everyone needs the fastest computer available.
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Individuals need a computer which will help them accomplish these tasks.
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If it’s newer it’s better.
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Is the current equipment getting the job done?
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What equipment do you need?
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What do you need?
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Let’s get these people adjusted to these machines!
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Let’s get the machines adjusted to the people!
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