55% of Searches Start on Amazon.com
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
Some time back I wrote a post about grocery shopping in which I said: Grocery shelves are not arranged for your convenience. When I first started shopping for a family, rather than for one, I also noticed how often grocery shopping took me on inconvenient routes. I also notice this when I shop at…
As a small businessman with a limited (!) advertising budget, I found this article in Business Week quite helpful. I had already discovered #6: You like it. O.K., this one may sting a bit, but you are not the best judge of your own advertising. I would note that it’s an easier problem to recognize…
Actually, I do. I was an early adopter. I’m using a preview version of it. What I’ve observed, however, is that the way tech writers think about technology and the way ordinary people do is significantly different. As I’ve aged, my business has also evolved into serving more individuals and less businesses. Even when I…
This was about a 15 minute project. Nothing exciting in the way it’s set up, but getting a simple thing like this ready in that short a period of time is one of the great values of Adobe Spark. I have Creative Cloud, so can get more sophisticated (within my limited design abilities!) with other…
Energion Publications has produced a booklet on some basic use of styles to make manuscripts easier to convert. The book is available both in print and in ebook format. Aer.io Preview
There’s an interesting article in Bloomsberg BusinessWeek titled Amazon, the Company that Ate the World. The title may seem just a bit over the top, but the content is interesting. I enjoyed the commentary on Amazon.com‘s business strategy. I admit to some concern as companies like Apple and now even Google try to lock up…