55% of Searches Start on Amazon.com
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
Actually, I do. I was an early adopter. I’m using a preview version of it. What I’ve observed, however, is that the way tech writers think about technology and the way ordinary people do is significantly different. As I’ve aged, my business has also evolved into serving more individuals and less businesses. Even when I…
Energion Publications has produced a booklet on some basic use of styles to make manuscripts easier to convert. The book is available both in print and in ebook format. Aer.io Preview
This was about a 15 minute project. Nothing exciting in the way it’s set up, but getting a simple thing like this ready in that short a period of time is one of the great values of Adobe Spark. I have Creative Cloud, so can get more sophisticated (within my limited design abilities!) with other…
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
They will, according to the New York Times and many other sources. It’s a form of advertising that they’re testing, designed to build revenue. At some point Twitter was going to have to do something like this. It was just a matter of time. I’ll be interested to see how well it works for advertisers…
As a small businessman with a limited (!) advertising budget, I found this article in Business Week quite helpful. I had already discovered #6: You like it. O.K., this one may sting a bit, but you are not the best judge of your own advertising. I would note that it’s an easier problem to recognize…
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