If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
There’s an interesting article in Bloomsberg BusinessWeek titled Amazon, the Company that Ate the World. The title may seem just a bit over the top, but the content is interesting. I enjoyed the commentary on Amazon.com‘s business strategy. I admit to some concern as companies like Apple and now even Google try to lock up…
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
As a small businessman with a limited (!) advertising budget, I found this article in Business Week quite helpful. I had already discovered #6: You like it. O.K., this one may sting a bit, but you are not the best judge of your own advertising. I would note that it’s an easier problem to recognize…
McKain, Scott. The Collapse of Distinction. Nashville: Thomas Nelson, 2009. I am not generally a fan of motivational books, and that is what I expected that this book would be when I picked it up–a lot of cheerleading and motivational speaking without that much practical advice. I already know I need a good attitude to…
I created this to humorously introduce a new book. It was done with a bit of Adobe AfterEffects and the rest with Adobe Premiere Pro, but it didn’t require anything complex along the way. The voice, with all its faults, is my own! If interested, you can learn more about the book at Energion Direct.
Energion Publications has produced a booklet on some basic use of styles to make manuscripts easier to convert. The book is available both in print and in ebook format. Aer.io Preview