55% of Searches Start on Amazon.com
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
Some time back I wrote a post about grocery shopping in which I said: Grocery shelves are not arranged for your convenience. When I first started shopping for a family, rather than for one, I also noticed how often grocery shopping took me on inconvenient routes. I also notice this when I shop at…
There’s an interesting article in Bloomsberg BusinessWeek titled Amazon, the Company that Ate the World. The title may seem just a bit over the top, but the content is interesting. I enjoyed the commentary on Amazon.com‘s business strategy. I admit to some concern as companies like Apple and now even Google try to lock up…
Is AI running away with your marketing? While algorithms excel at uncovering hidden themes, their default is overhyped hyperbole. Discover the essential collaborative workflow that strips away artificial fluff to keep your brand copy strictly honest, authentic, and highly profitable. Read more to master these two simple strategies.
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
McKain, Scott. The Collapse of Distinction. Nashville: Thomas Nelson, 2009. I am not generally a fan of motivational books, and that is what I expected that this book would be when I picked it up–a lot of cheerleading and motivational speaking without that much practical advice. I already know I need a good attitude to…
They will, according to the New York Times and many other sources. It’s a form of advertising that they’re testing, designed to build revenue. At some point Twitter was going to have to do something like this. It was just a matter of time. I’ll be interested to see how well it works for advertisers…