If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
They will, according to the New York Times and many other sources. It’s a form of advertising that they’re testing, designed to build revenue. At some point Twitter was going to have to do something like this. It was just a matter of time. I’ll be interested to see how well it works for advertisers…
This was about a 15 minute project. Nothing exciting in the way it’s set up, but getting a simple thing like this ready in that short a period of time is one of the great values of Adobe Spark. I have Creative Cloud, so can get more sophisticated (within my limited design abilities!) with other…
As a small businessman with a limited (!) advertising budget, I found this article in Business Week quite helpful. I had already discovered #6: You like it. O.K., this one may sting a bit, but you are not the best judge of your own advertising. I would note that it’s an easier problem to recognize…
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
I created this to humorously introduce a new book. It was done with a bit of Adobe AfterEffects and the rest with Adobe Premiere Pro, but it didn’t require anything complex along the way. The voice, with all its faults, is my own! If interested, you can learn more about the book at Energion Direct.
McKain, Scott. The Collapse of Distinction. Nashville: Thomas Nelson, 2009. I am not generally a fan of motivational books, and that is what I expected that this book would be when I picked it up–a lot of cheerleading and motivational speaking without that much practical advice. I already know I need a good attitude to…
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