Search Engine Optimization Link

Even though it links to a competitor (not really, I only do some SEO for existing network management clients), this post is worth reading (HT:  Moderate Christian Blogroll).

I would note one thing that my customers tend to miss–SEO that is both good quality and ethical centers around having relevant, engaging content.  If you don’t put things on your web site that people want to read, nothing else is going to work long term.  You might trick some people into buying something (see above under “ethics”!) but you won’t build long-term relationships with customers.

Thus SEO requires some time and energy, writing, selecting pictures, and so forth.