If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
McKain, Scott. The Collapse of Distinction. Nashville: Thomas Nelson, 2009. I am not generally a fan of motivational books, and that is what I expected that this book would be when I picked it up–a lot of cheerleading and motivational speaking without that much practical advice. I already know I need a good attitude to…
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
I created this to humorously introduce a new book. It was done with a bit of Adobe AfterEffects and the rest with Adobe Premiere Pro, but it didn’t require anything complex along the way. The voice, with all its faults, is my own! If interested, you can learn more about the book at Energion Direct.
Some time back I wrote a post about grocery shopping in which I said: Grocery shelves are not arranged for your convenience. When I first started shopping for a family, rather than for one, I also noticed how often grocery shopping took me on inconvenient routes. I also notice this when I shop at…
They will, according to the New York Times and many other sources. It’s a form of advertising that they’re testing, designed to build revenue. At some point Twitter was going to have to do something like this. It was just a matter of time. I’ll be interested to see how well it works for advertisers…
Actually, I do. I was an early adopter. I’m using a preview version of it. What I’ve observed, however, is that the way tech writers think about technology and the way ordinary people do is significantly different. As I’ve aged, my business has also evolved into serving more individuals and less businesses. Even when I…
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