If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
Energion Publications has produced a booklet on some basic use of styles to make manuscripts easier to convert. The book is available both in print and in ebook format. Aer.io Preview
As a small businessman with a limited (!) advertising budget, I found this article in Business Week quite helpful. I had already discovered #6: You like it. O.K., this one may sting a bit, but you are not the best judge of your own advertising. I would note that it’s an easier problem to recognize…
McKain, Scott. The Collapse of Distinction. Nashville: Thomas Nelson, 2009. I am not generally a fan of motivational books, and that is what I expected that this book would be when I picked it up–a lot of cheerleading and motivational speaking without that much practical advice. I already know I need a good attitude to…
I created this to humorously introduce a new book. It was done with a bit of Adobe AfterEffects and the rest with Adobe Premiere Pro, but it didn’t require anything complex along the way. The voice, with all its faults, is my own! If interested, you can learn more about the book at Energion Direct.
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
Some time back I wrote a post about grocery shopping in which I said: Grocery shelves are not arranged for your convenience. When I first started shopping for a family, rather than for one, I also noticed how often grocery shopping took me on inconvenient routes. I also notice this when I shop at…
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