I created this to humorously introduce a new book. It was done with a bit of Adobe AfterEffects and the rest with Adobe Premiere Pro, but it didn’t require anything complex along the way. The voice, with all its faults, is my own!
If interested, you can learn more about the book at Energion Direct.
They will, according to the New York Times and many other sources. It’s a form of advertising that they’re testing, designed to build revenue. At some point Twitter was going to have to do something like this. It was just a matter of time. I’ll be interested to see how well it works for advertisers…
If you’re a marketer, this is important. Source: recode. Hat tip: FiveThirtyEight.com.
Those of you who have books to publicize, as I do, may be looking for ways to do so and possibly earn money as you go. I have been a Powell’s Books partner for some time with very little success. My books are listed there, but I have not made commissions. Recently, however, Powell’s opened…
As a small businessman with a limited (!) advertising budget, I found this article in Business Week quite helpful. I had already discovered #6: You like it. O.K., this one may sting a bit, but you are not the best judge of your own advertising. I would note that it’s an easier problem to recognize…
Energion Publications has produced a booklet on some basic use of styles to make manuscripts easier to convert. The book is available both in print and in ebook format. Aer.io Preview
Yesterday I attended a webinar by Adobe on the Adobe Spark app. Today I produced my first video. For those who, like me, might not be videographers or photographers, and yet need to produce some simple videos, I thought I’d show my work! I should first confess that I did one post before I did…